Overview

As a marketing leader at CloudHesive, an AWS Advanced Consulting Partner, I led a strategic collaboration with Amazon Web Services (AWS) to host an exclusive Lunch & Learn event in South Florida. The event was designed to engage cloud architects, IT leaders, and technical decision-makers in a hands-on exploration of the AWS Well-Architected Framework and next-gen cloud tools.

Objective

• Position CloudHesive as a trusted cloud advisor and AWS thought leader.
• Deliver educational value through live demonstrations and best practice sharing.
• Cultivate relationships with both prospective and existing clients in a focused, high-value setting.

Strategy & Execution

• Strategic Planning:
  I partnered with AWS to design an event agenda that blended technical insight with actionable takeaways. Together, we aligned on core messaging and selected expert speakers to bring the content to life.
• Audience Targeting:
  Leveraging CloudHesive’s existing network and strategic outreach, we attracted a curated audience of IT professionals, decision-makers, and enterprise cloud stakeholders.
• Experience Design:
  The event was hosted in an upscale, accessible location with a premium lunch service, allowing for organic networking and deeper conversations in a relaxed setting. Branded materials and curated follow-ups extended the experience beyond the room.
• Content Delivery:
  Presentations focused on real-world applications of the AWS Well-Architected Framework, showcasing how businesses can build secure, scalable, and cost-optimized cloud environments using AWS tools and best practices.

Results

• Engaged a high-value audience in a meaningful, solution-focused environment.
• Reinforced CloudHesive’s reputation as an AWS cloud expert and educator.
• Opened new conversations and created follow-up opportunities across industries looking to modernize in the cloud.

Impact

This event proved the power of blending strategic partnerships with value-led content delivery. By focusing on real-world challenges and AWS-enabled solutions, CloudHesive was able to deepen trust, build thought leadership, and generate momentum for future growth.