Overview

Fylamynt, a cutting-edge incident response automation platform built for Site Reliability Engineers (SREs), was developed to help teams rapidly respond to and resolve cloud alerts with minimal manual intervention. With AWS re:Invent in Las Vegas selected as the stage for its global debut, I led the go-to-market strategy, brand positioning, and integrated launch execution that introduced Fylamynt to the world.

Objectives

• Position Fylamynt as a differentiated solution in the crowded DevOps and cloud automation landscape.
  
• Generate meaningful brand awareness and qualified pipeline through an impactful presence at AWS re:Invent.
  
• Drive engagement, interest, and momentum that would lead to long-term growth—or acquisition.
  
  

Strategy & Execution

• Pre-Event Marketing (60 Days Out):
  I developed and executed a comprehensive marketing campaign including digital ads, targeted email nurture flows, partner co-marketing, and thought leadership content to build anticipation. The messaging was crafted to resonate specifically with SREs and DevOps engineers, highlighting Fylamynt’s unique value proposition around automating response workflows.
  
• On-Site Presence at AWS re:Invent:
  Our team executed a compelling brand activation at AWS re:Invent, designed to capture attention and initiate hands-on product conversations. I orchestrated booth logistics, sales enablement materials, live demos, and engagement tactics to maximize lead capture and conversion.
  
• Post-Event Follow-Up:
  After the event, we implemented a structured follow-up strategy, including SDR outreach, product webinars, and nurture tracks, converting leads into pipeline opportunities.
  
  

Results

• 3,000+ qualified leads generated during the AWS re:Invent event.
  
• Significant increase in web traffic and brand engagement driven by the pre-launch campaign.
  
• Elevated Fylamynt’s brand visibility and credibility within the DevOps and cloud-native community.
  
• The successful execution and traction of the launch contributed to Fylamynt’s acquisition by NetApp, validating the market need and strategic value of the product.
  
  

Impact

This launch exemplified the power of well-orchestrated event marketing combined with technical storytelling. From strategy to execution, the campaign laid the foundation for Fylamynt’s rapid rise and successful exit—demonstrating the critical role marketing plays in product-market fit and valuation.