Overview

As Head of Marketing at Mayhem Security, a Series B cybersecurity startup, I was brought on to build and execute a scalable growth marketing strategy. Within months, I transitioned into a leadership role, directing the marketing team and joining the executive team to drive full-funnel strategy, execution, and alignment across the business.

Challenge

Mayhem was seeking rapid, efficient growth in a highly competitive space. The key challenges included:

• Scaling qualified pipeline contribution from marketing.
  
• Building brand authority within the cybersecurity and automotive industries.
  
• Creating unified demand-gen strategies aligned with sales and customer success.
  
• Developing a content and ABM engine that could fuel enterprise growth.
  
  

Strategy & Execution

• Strategic Marketing Leadership
  I stepped in to own both strategy and execution across all marketing functions, removing silos and improving organizational speed.
  → Result: Within two quarters, marketing’s contribution to pipeline grew 150%, helping drive nearly 300% YoY ARR growth.
  
• Content-Led Inbound Growth
  Developed a data-informed content strategy using historical performance, SEO opportunities, and audience insight. Created optimized blogs, press placements, and high-value case studies.
  → Result: Drove a 35% increase in organic website traffic year-over-year and boosted inbound lead quality.
  
• Demand Generation & Campaigns
  Launched webinars, multi-touch email campaigns, and paid ads focused on bottom-of-funnel engagement and enterprise buyer personas.
  → Result: Increased sales-qualified leads and strengthened pipeline conversion rates.
  
• Account-Based Marketing (ABM)
  Built targeted ABM programs using automation, segmentation, and custom outreach sequences.
  → Result: Achieved a 40% increase in engagement with strategic accounts in Q1 alone.
  
• Experiential Pop-Up Events
  Led branded live activations, including fireside chats, hackathons, and invite-only pop-ups with car manufacturers. These events brought cybersecurity conversations into the real world.
  → Result: Created high-impact engagement opportunities and elevated Mayhem’s credibility in the automotive tech space.
  
• Cross-Functional Alignment
  Fostered deep collaboration with Sales, Customer Success, and Product to ensure marketing supported broader business goals—not just vanity metrics.
  → Result: Marketing played a key role in improving deal close rates, customer retention, and upsell readiness.
  
  

Results

• 150% growth in marketing’s share of pipeline in two quarters
  
• Nearly 300% YoY ARR growth company-wide
  
• 35% increase in organic web traffic
  
• 40% rise in ABM engagement
  
• 60% growth in commercial business over two years
  
• Elevated market visibility via thought leadership, events, and SEO/SEM
  
  

Impact

Mayhem’s success wasn’t about scattered marketing “activities” — it was about focused, data-backed, and cross-functional marketing leadership. I delivered strategies that worked, adapted quickly based on feedback and performance, and drove results that reached far beyond MQLs. By aligning with revenue, product, and customer teams, marketing became a core engine of growth and a strategic partner across the business.