Overview

In partnership with Stand Together for Haiti, a South Florida-based nonprofit organization, I led the planning and promotion of their inaugural annual polo match in Wellington, Florida. The event aimed to raise awareness and critical funds for Haitian communities and schools impacted by ongoing economic and humanitarian challenges.

Objective

• Launch a high-visibility charitable event to raise funds and awareness for the nonprofit’s mission.
  
• Support hand-picked schools across Haiti through donations of backpacks, school supplies, and educational resources.
  
• Build a foundation for a sustainable, annual fundraising tradition in the South Florida philanthropic community.
  
  

Strategy & Execution

• Event Concept & Planning:
  I collaborated with Stand Together for Haiti to design a family-friendly, upscale event that would resonate with Wellington’s equestrian and philanthropic communities. The polo match provided a unique, elegant setting that attracted both local residents and community leaders.
  
• Marketing & Outreach:
  A robust awareness campaign—including social media, community influencers, digital ads, and local media outreach—generated excitement and turnout. We positioned the event not just as a day of sport, but as a call to action for a larger humanitarian cause.
  
• On-Site Experience:
  The event featured live polo, a silent auction, Haitian cultural elements, and direct messaging about the nonprofit’s work in the field, giving attendees a deeper connection to the mission.
  
  

Results

• Overwhelming turnout from donors, local businesses, and the broader South Florida community.
  
• Over $50,000 raised in donations, all directed toward supplying backpacks, learning materials, and support to partner schools in Haiti.
  
• Established a new annual tradition for the organization, strengthening community ties and long-term donor engagement.
  
  

Impact

This event was a powerful reminder of how cause-driven experiences can spark real change. By combining storytelling, strategy, and heart, we created a platform for Stand Together for Haiti to amplify their mission and make a lasting difference—both locally and abroad.